"Just because you're a borracha, doesn't mean you have to look like one."
Incorporated in 2006, Borracha is a California Limited Liability Company located in San Luis
Obispo County, California, one of America’s premier wine producing regions. Borracha, LLC
is committed to developing quality, innovative products for social drinkers.
As is true with most brilliant ideas, the concept for Wine Wipes came one night while enjoying
a glass of Pinot. Red wine used to be my drink of choice, but as much as I loved the velvety texture and abundance of flavors, the stain, the nasty red wine film left on my teeth and mouth, even after a few sips, was enough to make me want to switch to Chardonnay. There are only so many times in a night I could excuse myself to go to the bathroom, in attempts to wipe it off before being wrongly labeled as having a bladder problem. I took little comfort knowing that the 'dirty mouth, tannin teeth, malbec mouth, red badge of courage, wine tattoo' happened to many unsuspecting red wine drinkers. A quick glance around any red wine watering hole, proved the theory time and time again but none the less, the red stain tainted the wine consuming experience.
So I took matters into my own hands and developed a recipe that would wipe that wine off my smile. With help of a world renowned chemical laboratory, we turned that recipe into a formula and 2 years later, I am proud to bring the long overdue miracle of a clean smile to all red wine drinkers around the world.